As part of The Gillette Company, Duracell is the world's leading manufacturer and marketer of high-performance alkaline batteries. Duracell also markets primary lithium and zinc air batteries as well as rechargeable nickel-metal hydride batteries. The company operates 10 battery manufacturing facilities worldwide with headquarters in Bethel, Connecticut, USA, Duracell sells its batteries throughout the world, primarily under the DURACELL« trademark.
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