Fort Worth, Texas – Allied Electronics will make a national cable TV debut with a commercial advertisement on the Science Channel tonight, making it the first catalog distributor in the industry to do so.

Viewers will be introduced to two engineers, Guru Patel and Luke Grayson, as they grapple with the age old question of which is better – the Allied catalog or the Allied web site. After viewing the ad, viewers will be invited to vote on their preference at: www.alliedelec.com/vote. 

“Allied decided to pursue cable TV advertising as a way to “shake up” the industry while also achieving our business objective of increasing awareness of the Allied brand,” says Scott McLendon, Vice President of Marketing & Product Management at Allied. “Allied’s TV spot will run on shows with viewership that closely matches our target audience of engineers.”

The Allied TV spots will air on the Discovery and Science Channels during primetime and on weekends. Shows include Mythbusters, How It’s Made, Adventure Science, Build It Bigger, Science Saturday, Super Science and several others. Online versions of the ad will run on trade web sites and on select entertainment and technology web sites. 

To view the TV spot, visit: www.alliedelec.com/tv.  

About Allied Electronics
Allied Electronics’ headquarters are located in Fort Worth, Texas with 55 sales branches across the United States and Canada. Allied is a subsidiary of Electrocomponents plc (LSE: ECM), the world leading catalog component distributor. Electrocomponents has operations in six continents and headquarters in Oxford, England. www.alliedelec.com.

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